Speaker Tech Hotel: Big Data for all hoteliers – Hospitality Management

03-11-2015

Jack Esselink is Big Data & amp; Analytics Evangelist at IBM . He preaches the word of the holy ones and zeroes and warns to turn Big Data No Big Deal. “Actually you should pick up the word ‘Big’ of the concept of Big Data,” says Jack. “It is especially important to just clever with dates to go. What I want to give everyone on November 23, is that you can do a lot with your own data. Data is just stupid and useless by itself. It is abstract matter that arouses you using analytics to life. Then it becomes interesting. “

Hands-on
” On November 23 want me to focus on examples and applications that are interesting for the hotelier. Hands-on and directly applicable, so that you will walk away with the idea that you can change something and optimize your business. “

Buzzword
” At first I lay Of course what big data is, because it is still unclear for many. It’s a bit of a buzzword, but in fact nothing more than the availability of many data sources. There I also tell them about three weeks left. Everything that has a sensor, after giving dates. That may be internal sources (from smartphone to booking), but also from external sources, such as social media. “

Forecasting the future.
Forecasting is literally the future. Predictions are becoming more common, because Big data and analytics are deployed properly. “What a hotelier can therefore especially with Big Data and analytics? With smart algorithms can predict more and more. Therein lies the future and strength. You can optimize your price because you’ve deployed your dataset efficiently. Here you combine internal and external data, so you can offer good pricing, based on the expected occupancy rate. What are these external data? Had you thought of the weather? You notice it: on November 23, I have to tell you quite what “

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_{Author: Thijs Jacobs}

_{Hospitality Management, Hotel Construction plans}

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