a survey among owners of Samsung devices, it appears that a large part of his confidence in the Korean smartphonemerk has lost.
Samsung Galaxy Note 7
Samsung has some tough weeks behind us. After the Samsung Galaxy S7 Edge broke records could the Korean smartphonemerk the year are not shut down, with a grandiose launch. The Samsung Galaxy Note 7 was praised by critics, but proved in practice by a defect in the battery, very dangerous. The smartphonefabrikant had a large share of all copies sold recall, with all the financial consequences. Yet this is not the biggest problem for Samsung. In the long term, can the Galaxy Note 7 fiasco especially harmful to the reputation of the company. Next month is the phablet just for sale in the Netherlands, but perhaps it is already too late, according to a new study.
Survey
Branding Brand is one of the largest international mobile e-commerce platforms. The company held a survey among thousands of Samsung consumers to find out whether they will, after all the problems with the Galaxy Note 7 still loyal to the Korean smartphonemerk. 34% of the current owners of a Samsung device was not a smartphone of the brand to buy. Of that group, has a staggering 81% have always been an Android smartphone. It must be said that the consumers in a while and may have changed their mind when they actually have to make a decision, and they are perhaps still a Samsung device will buy when the whole Galaxy Note 7 fiasco a while back. Nevertheless, the results are worrying for the brand.
Trust
Of the group of consumers that would remain loyal to Samsung says 77% not to another brand to want to get used to. Other reasons that were mentioned are the style of Samsung (52%), customization of the software (44%) and the battery life of Samsung’s devices (39%). Of the Samsung users who want to switch to another brand says 57% on Android, want to remain, while a staggering 34% are planning to switch to iOS. Also it is notable that 21% of all the respondents for their current Samsung device were in the possession of an iPhone.
Samsung Galaxy S8
According to analysts, Samsung the Samsung Galaxy S8 early, should announce to limit the damage. It will be interesting to see what the long-term impact of the exploding batteries is going to be. The public forgets this kind of things may be quick, but smartphones are expensive devices where you, as a consumer, not just a decision to take on the case.
Source: Branding Fire
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