The damage of the Samsung Galaxy Note 7 fiasco turns out to be. In fact, research has shown that customers of Samsung as loyal as Apple customers.
Samsung Galaxy Note 7
After all the problems surrounding the Samsung Galaxy Note 7 seemed to be the Korean smartphonefabrikant a lot of loyal customers have lost. At least, if you take the results of surveys among consumers to believe. But, as much as 40% of the current owners of a Samsung device indicated that they never had a Samsung smartphone would buy. It was also the question of whether Samsung the confidence of such customers would be able to win. Might be a impressive Samsung Galaxy S8 launch, the reputation of the company save…
It is
a new study suggests, however, that it is all so easy. From a survey conducted between 26 October and 9 november was held by Reuters and Ipsos showed that customers of Samsung are just as loyal as Apple customers. It is a proven fact that the average consumer would quickly protest, forget, or abandon, because of that aforementioned 40% remains but little about it. The percentage that the first Samsung phone would consider is almost equally high among consumers who do and do not are aware of the Galaxy Note 7 fiasco (25% and 27%).
Just as loyal as Apple customers
91% of the current owners of a Samsung smartphone says as the next phone is also a model of Samsung. Therein seems to be Samsung so not to suffer the reputational damage, because 92% of all iPhone users said as a next phone an iPhone. Thus, Samsung’s customers as loyal as those of Apple. Reuters and Ipsos surveyed 2375 owners of a Samsung smartphone and 3185 iPhone users.
minor damage
According to Samsung on 4 november, 85% of all sold Samsung Galaxy Note 7 copies already exchanged. The majority are copy exchanged for another device of Samsung, usually the Galaxy S7 Edge. According to Jan Dawson of Jackdaw Research are only early adaptors affected, because Samsung has quickly acted. Therefore, the damages will be so limited: the vast majority of Samsung’s customers has had no problems.
Short term
Samsung has especially in the short-term burden of the fiasco had. The company suddenly had no flagship to hit stores for this autumn, which makes the Samsung Galaxy S7 and the Galaxy S7 Edge, the sales had to compensate. According to Gartner, a research firm has to ensure that during the third quarter of 12 million Samsung smartphones shipped compared to the same period in 2015. This decreased the market share of Samsung by 4.4%. Still, Samsung on the first place, and it seems not to change.
Source: Reuters
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