The trust in Samsung is not or hardly damaged by problems with the Galaxy Note 7. Consumers seem not to be running away from the manufacturer.
Samsung loyalty
91% of the consumers with a Samsung smartphone will be hereinafter referred to as a device from the manufacturer to buy, according to a study of Reuters/Ipsos. Between 26 October and 9 november, brought the organization to a poll of under 2375 Samsung users. The majority thus seems still to have confidence in the manufacturer. The same research shows that 92% of the Samsung customers, hereinafter referred to as expected again a product of the company to buy
That is similar to the loyalty among Apple users. The researchers spoke with 3158 iPhone owners. Thereof says 92 percent re-a iPhone to buy, while 89 percent expect to re-another Apple product to buy. Among owners of both brands prevails so still great loyalty.
Galaxy Note 7-problems
The research was conducted following the problems around the Galaxy Note 7. That device appeared in August, but was quickly removed from sale after stories about exploding batteries. After a second recall was in October even decided the unit permanently, never to produce more. Asked the company Note 7-owners as quickly as possible to their unit to bring back and offered several times in his apologies.
The relatively quick actions of Samsung seem to effect to have had. The confidence in the manufacturer according to the researchers, hardly any harmed. Of all consumers who knew about the Note 7-problems says 27 percent, as the first Samsung product to consider. Among consumers who did not know of the problems and the global recall was that number at 25 percent. That suggests that the news has had any effect on the aankoopkeuzes of consumers.
the Beginning of 2017 follows is probably the next big test for Samsung loyalty. The manufacturer then the Galaxy S8, a new flagship which Samsung probably high expectations for all.
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